I mean, I was joking. But fine.

12 months ago I posted my last in-feed photo on Instagram.

It was, like so many others around that time, a ‘Top Nine’; the nine MOST-LIKED photos from my feed throughout that year.

Instagram, #TopNine2019 — @whatleydude

A few days after that I posted - and pinned - an ‘end of year review’ to my stories and then after promptly uninstalled the app.

One month or so prior my other half, (pictured top left, 319 likes), shared with me a quote from Matt Haig’s Notes from…


The road to Bots by Ogilvy started with Roombot.

In January 2016, the entire Ogilvy UK group moved to into its new home at Sea Containers, on London’s Southbank.


Things of note for the week ending Sunday May 1st, 2016.

And you thought I’d forgotten…

It has been [yet another] crazy busy week at work and (add to that a hugely overwhelming bunch of amazing plans this weekend), surprise surprise, that has had a knock-on effect on the timeliness of this here publication.

I apologise however I’m fairly sure I said from the outset that even though the thing is Five things on Friday, it doesn’t actually that it goes out on a Friday. That’s just the intention. …


We’re back…

It’s with tremendous pride that today we published the upcoming schedule for Ogilvy & Mather Group UK at Social Media Week London.

Every morning, between Sept 14th — 18th, and in line with our ongoing partnership with the (fantastic) National Gallery, we’ll be presenting insightful talks, panels, and presentations — with some super special guests along the way.

The aim of our week long participation is to showcase the very best that Ogilvy UK has to offer. …


Microsoft Slide / via @whatthebit

No surprises.

What just happened?

In a move that has been on the cards since February 2013 (or 2011, depending on who you talk to) Microsoft finally stumped up the cash and bought Nokia’s device business.

This should not come as a surprise.

There is much to be said about this sale, ‘I can’t believe this has happened!’ should not be one of them.

When Nokia went ‘all in’ with Windows Phone, it was clear that the three main players in our…

James Whatley

Strategy Partner @Digitas_UK 🦄. Co-founder @TheDICECharter . Hugger of people and ideas. I got ♥️ for writing, gaming, and figuring stuff out.

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